There are many different techniques and strategies that are necessary for a good dental marketing campaign, and although these are changing frequently, there are some methods that need to be implemented to ensure your ongoing success.
Google My Business
Firstly, it is important to make sure that your dental practice has a Google My Business page; this is necessary regardless of whether you are a new dental practice or you have been established for many decades.
By filling in your information on Google My Business, you will ensure that prospective patients and existing patients can search for you wherever they may be. You will be listed amongst the dental practices in your area, and you will be on the virtual map for your geographical vicinity.
This is the first step to good digital dental marketing, without which patients will be unable to find your address, telephone number, email address, or other necessary details that they may require to get in touch with you.
Another important factor for good dental marketing is the collection of Google reviews and ratings. Word-of-mouth referrals have been replaced by the number of stars you receive on Google.
You need to ask your patients to leave a review each time they visit your dental practice, and over time, you will be able to build up a collection of ratings and reviews.
This collection will help prospective patients find out what others have to say about your practice and build trust and credibility so that new patients are encouraged to visit you to address their dental needs.
Once your contact details and reviews are available online, patients will want to find out more information about your dental practice. You need a modern and bespoke dental website that tells them everything they need to know about you, your team, the dental practice, your areas of specialty, and the treatments that you have to offer.
This website should be attractive and educational and encourage patients to address their dental needs with you.
For successful dental marketing, a static website is insufficient. You need to make sure that this website is maintained regularly with new content that meets the demands of your community.
This means carrying out keyword research to find out which areas of dentistry the people in your area are most interested in and basing new content around these topics of interest.
A professional, up-to-date and educational website that keeps up with the current trends will continue to attract new patients for you continuously.
You may be thinking that this seems like a lot of work, but rest assured, there is plenty of help out there. You need to speak to a multi-award-winning, experienced digital dental marketing team that can help you put together a strong dental marketing campaign for your dental practice.
With their knowledge and expertise, they will be able to attract new patients to your business whilst you focus on looking after your patients’ dental needs. Speak to your marketing team today to find out more and begin attracting new patients very soon.